It’s the right time to launch (and invest in) this type of company, Drake Rehfeld, principal at Day One, says, because a change in economic cycles means a change in buying habits. ![]() Timed to the launch, Bond is announcing its $2 million seed round, led by Nordstar with participation from Day One Ventures, Nomad Capital, Intermix founder Khajak Keledjian and Airbnb and Facebook angel investor Daniel Gutenberg. At the moment shopping features feel too transactional to the Western consumer.” Because of this, she says, creators are the key to brands generating sales through social media: “the ‘sell’ needs to be more subtle and offer engaging content in return.”īond’s point of difference is that it’s built for social commerce, as opposed to attempting to integrate it after the fact, says Raedts. “Western consumers are used to using social media platforms as a space for escapism where they seek inspiration, entertainment and information over shopping opportunities. ![]() “We’ve not yet seen any of the major platforms nail social commerce,” says Doyle.
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